Platform for Food Brands
Ember discovers food brands with genuine cultural heat in London, NYC, and Europe — and partners with master franchisees and area developers to scale them East. Transparent flat-fee. Asset-light. No legacy overhead.
How the deal is structured
Ember is not a broker and not a royalty tail. Read the structure before you submit interest — the same shape applies to every brand in the pipeline.
One master fee, one development schedule — no perpetuity royalty tail. The signed term sheet replaces the broker letter and the LOI; nothing sits in limbo between signature and master agreement execution.
Two structures, both flat-fee, both underpinned by the same Ember diligence, finance flow, and brand-side standards. The reference page covers ramp-time benchmarks by region, unit economics for MENA and India, and the framework Ember uses to define territory boundaries.
Pecking House is in market under the Ember wedge. Read the deployed case to see how the structure performs in production — unit economics, ramp, and the brand→operator fit that made the match.
Live Pipeline
Concepts are anonymized until NDA is signed.
NYC Korean Fried Chicken concept — category-defining flavour profile, cult following across two boroughs
London chicken category-definer — high street presence, 9+ locations, systemised operations, proven unit economics
LA hot chicken concept — multi-unit proven, strong Gen-Z traction, format engineered for international replication
Why Ember
Every brand in the Ember pipeline originates in London, New York, or Europe. We track genuine cultural signal in the world's most competitive food markets before it reads on any radar.
The industry standard is a broker who takes a cut of your royalties forever. Ember charges a single flat advisory fee.
vs. $50K+ industry standard
Carl Clarke is a founder and restaurateur with two decades of operating experience in London's food scene. Every recommendation comes from someone who has run kitchens, built concepts, and watched ideas scale.
Recent Intelligence
GCC Food & Franchise Intelligence Brief — Q1 2026
12 mapped operators, category analysis across Saudi, UAE, Qatar and Bahrain. Where the growth is happening and which Western brand categories remain white-space.
How We Structure Territories — Master Franchise vs. Area Development
Ramp-time benchmarks by region, unit economics for MENA and India, and the framework Ember uses to define territory boundaries. Read before you submit an introduction.
Express interest
If you've identified a brand from the pipeline above and the territory you'd open it in, share the pair below — we'll route you to the deal team lead for that match.
No specific brand yet?
If you don't have a specific brand in mind but you operate in GCC or India and want to be on the bench for inbound matches, send a general introduction.