Brand Wins
Three views of Ember in production — the deals we have deployed, the structures we use to deploy them, and the unit economics operators and brand founders see when the first store opens.
01 · Deployed Partnerships
Replace with 2–3 sentence proof of the deployed partnership — the brand, the operator, the territory, and the milestone (first store open, term sheet signed, master agreement executed).
Replace with operator or brand-founder quote on the deployed partnership.
— Name, Title, [Brand / Operator]
02 · Deal Structures
Replace with intro on the two deal structures Ember uses to deploy Western cultural food brands into GCC and India — and why one is chosen over the other for a given brand–operator pair.
| Dimension | Master Franchise | Area Development |
|---|---|---|
| Rights | Exclusive rights to develop a country or sub-country territory and sub-franchise to others | Exclusive rights to open a fixed number of units in a defined area, with the brand retaining sub-franchise control |
| Capex | Higher. Master fee + buildout capital for the first stores + sub-franchise infrastructure | Moderate. Area development fee + per-unit buildout; no sub-franchise layer to fund |
| Ramp | Slower to first store. Faster to scale once the master system is operational | Faster to first store. Pace is constrained by the agreed unit-count schedule, not sub-franchise readiness |
| Operational control | Operator runs unit operations and the sub-franchise network; brand sets operating standards | Operator runs unit operations only; brand retains direct oversight and any future sub-franchise decisions |
Fee structures, master fees, and development schedules are negotiated per deal. The table above describes the framework — not the contract.
03 · Unit Economics
Replace with intro on the unit economics ranges Ember uses as conversation framing for early-stage operator conversations — what a stabilized unit looks like in MENA and India before a per-brand model is built.
Annual Unit Volume (AUV) — Fast casual €1.2M–€2.5M, casual dining €1.8M–€3.5M, specialty coffee €900K–€1.6M.
Store-level Capex — Fast casual €350K–€600K, casual dining €500K–€900K, specialty coffee €250K–€450K.
Payback Period — 24–42 months on a stabilized unit.
Annual Unit Volume (AUV) — Fast casual ₹2.5Cr–₹5Cr, casual dining ₹4Cr–₹8Cr, specialty coffee ₹1.5Cr–₹3Cr.
Store-level Capex — Fast casual ₹80L–₹1.4Cr, casual dining ₹1.2Cr–₹2.2Cr, specialty coffee ₹60L–₹1Cr.
Payback Period — 30–48 months on a stabilized unit.
Ranges vary by format. Ember's deal team builds a per-brand unit economics model with the brand founder during diligence — these figures are conversation framing, not the model itself.
If the wedge above is what your brand needs, let's talk.
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