Brand Founders & Owners

Tell us about your brand.
We'll match it with the right operator.

Ember sits between Western food brands and the master franchisees who can scale them into GCC, India, and Southeast Asia. Submit your interest — Carl reviews every submission personally.

What happens next

Every brand-founder submission lands directly in the Ember deals inbox. Carl reviews the brand, the markets, and the stage you're at — and reaches out within a few business days with a clear next step.


What we look at

Brand fit, not first-come-first-served. We've discovered concepts in London and NYC that have no peer in their category — whether that's a Michelin Bib Gourmand wait-list moment or a fried-chicken concept whose social signal is years ahead of its footprint. We track genuine cultural heat before it reads on any radar.

Read the franchise-wedge thesis →


Where the partnership goes

Ember structures the deal between you and a vetted master franchisee — flat fee, aligned incentives, perpetual royalty tail only when both sides want it. The deployed proof is Pecking House, in market under the Ember wedge.

See Brand Wins →

Tell us about your brand.

The more specific you are about the markets and the stage you're at, the faster we can route you to the right operator conversation.