Announcement · First Partnership
Ember is bringing [BRAND] to [TERRITORY] under a flat-fee master agreement — no perpetuity, no royalty tail, one signable term sheet.
[BRAND] earned its seat on the wedge for three reasons: a category-defining hook in [ORIGIN_MARKET], unit economics that survive the GCC cost stack without dilution, and a founder who wants expansion without losing what makes the brand theirs. Ember ran the demand-side diligence against our active operator bench; the brand cleared on cultural heat, format fit, and capex discipline before the term sheet was drawn.
A single master franchise agreement, drafted against the framework on the Brand Wins page (views/brand-wins.ejs:288-308): exclusive rights, defined ramp, operator-controlled unit ops, brand-set standards. Fee structure is a one-time master fee plus a development schedule — no perpetuity royalty, no slow trickle, no equity roll-up from the brand side. The signed term sheet replaces the broker letter and the LOI; nothing sits in limbo between signature and master agreement execution.
Exclusivity runs to [TERRITORY] only, for a defined window of [YEAR_SPAN] years, on a market where the operator commits to a development schedule the brand can enforce. If the schedule slips beyond an agreed grace window, exclusivity narrows — the brand does not pay to wait. The wedge is not a "right to a market"; it is a timed commitment to open it. This is the deploy-evident shape of the deal.
[FINANCE_FLOW_LINE_1] Master fee plus first-store buildout capital closes at signing. [FINANCE_FLOW_LINE_2] Subsequent unit buildout rides on operator cashflow plus a standard developer's line, drawn against the agreed schedule — not against the brand. [FINANCE_FLOW_LINE_3] Brand-side capex is zero on a master deal; area development keeps the same cashflow shape with the development fee in front of the per-unit buildout. The finance flow is the reason the deal closes in one cycle, not three.
[TERRITORY] under an exclusive master franchise. First store opens [OPENING_CITY] in [OPENING_QUARTER] [OPENING_YEAR]; the development schedule commits [X]–[Y] units across [N] primary cities over [YEAR_SPAN] years. No sub-franchise rights are bundled; the brand retains direct oversight until the master system is operational.
We were never going to sign a perpetuity royalty. Ember structured the deal as a single flat fee, drew the territory boundary clean, and put the capital flow in front of us before we shook hands. That is the reason this is closing on a Monday, not closing next year.
— Name, Title, Operator
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