Brand Founder Inbound
Ember sits between Western food brands and the operators who can scale them into GCC, India, and Southeast Asia. We structure the deal, find the right partner, and take a flat fee only when it closes.
The Model
The world's most culturally significant food brands are being built in London, NYC, and Europe — then going nowhere internationally. Traditional brokers take royalty cuts in perpetuity, move slowly, and don't understand brand integrity. Meanwhile GCC and India have a generation of operators sitting on capital, actively looking for exactly what you've built.
Ember bridges that gap. We identify brands with genuine cultural heat, introduce them to vetted master franchisees, and structure deals that protect what you've built. We earn our fee when your deal closes.
How We Work
We don't make money until you do. That's by design.
$35K–$75K for a full deployment package. This covers market intelligence, operator introductions, and deal structuring. You know what you're paying upfront.
5–10% of the franchise fee when the deal closes. If the deal doesn't close, we don't collect it. Our incentives are aligned with yours from day one.
$2K–$5K/month per deployed brand, 12–24 months. Covers operator relationship management, brand standards monitoring, and early-warning on execution risk.
Proof of Thesis
Pecking House is a Brooklyn-based Korean fried chicken concept that built an 8,000+ name waitlist, went viral on TikTok, and earned a Michelin Bib Gourmand — before touching international expansion. Ember signed them and ran the demand-side process. Within weeks, there was a GCC operator waitlist. The deal is structured to protect Pecking House's brand standards while giving the master franchisee room to execute at scale.
This is what Ember does: find the brands people are genuinely excited about, and give them the infrastructure to reach every corner of the globe.
Read the full story on emberbrands.io →The Reach
We've mapped 200+ operators across GCC, India, and Southeast Asia. Capital, track record, cultural alignment — all pre-qualified. Your job is making food people love. Ours is making sure it reaches the people who can take it further than you could alone.
Get in touch
If you've built something people are genuinely excited about and you're thinking about international expansion — we want to hear from you. Brand fit, not first-come-first-served.
Or fill out the form and Carl will be in touch within 48 hours.
